CRM & Loyalty Systems in Casinos: Turning Players into Lifetime Customers
Introduction: Why CRM & Loyalty Are the Real Profit Engines of Casinos In the modern casino industry, games do not create loyalty—experiences do. Slot machines, live dealers, and sportsbooks may attract players, but it is CRM (Customer Relationship Management) and loyalty systems that determine retention, repeat visits, and lifetime value (LTV). A casino CRM & … Read more